Application Programming
Tamuda Bay Business Hub is a dynamic coworking space and entrepreneurial ecosystem in Northern Morocco, catering to startups, freelancers, and SMEs. As their membership base grew to over 500+ active users, their reliance on outdated manual processes (spreadsheets, paper-based bookings, and disjointed communication tools) led to operational bottlenecks, financial discrepancies, and client dissatisfaction. Their vision was to digitize operations, enhance member experiences, and position themselves as a tech-forward hub in Morocco’s competitive coworking landscape.
Project Objectives
The CRM was designed to address three core challenges while aligning with Tamuda Bay’s long-term growth strategy:
Automate Workflows: Replace error-prone manual processes with intelligent automation.
Centralize Data: Unify member profiles, bookings, invoices, and analytics into a single platform.
Enhance User Experience: Deliver a modern, self-service interface for clients and staff.
Key Challenges
Inefficient Booking System:Double bookings due to lack of real-time calendar sync.Members struggled to reserve meeting rooms or desks via email/phone, leading to 30% no-show rates.
Fragmented Customer Data:Client information scattered across Excel sheets, Google Forms, and physical sign-in sheets.No visibility into member preferences, attendance patterns, or feedback.
Financial Management Gaps:Manual invoicing caused delays (7–10 days per invoice) and 15% error rates in billing.Difficulty tracking recurring payments, outstanding balances, or revenue forecasting.
Solutions
Client Testimonial
“Moroccan Digital Hub transformed our chaotic operations into a seamless digital experience. Their CRM isn’t just a tool—it’s become the backbone of our business. The 70% efficiency gain allowed us to reallocate resources toward community-building events, driving further growth.”
– Karim El Mansouri, Operations Director, Tamuda Bay Business Hub