Design & Branding
Atlas Essence Cosmetics, founded in Marrakech, blends Morocco’s ancient beauty rituals with modern science. Despite using premium ingredients like saffron and volcanic clay, their sales plateaued due to generic packaging, a disjointed visual identity, and social media templates that failed to convey their luxury positioning. Their target audience—eco-conscious millennials and high-end spa retailers—demanded a brand experience that reflected both authenticity and sophistication.
Project Objectives
Define a Premium Visual Identity: Create a cohesive brand language resonating with global luxury markets.
Revitalize Packaging: Design eco-friendly, shelf-ready packaging that highlights Moroccan heritage.
Strengthen Digital Presence: Develop social media assets to drive engagement and e-commerce sales.
Key Challenges
Weak Visual Identity:Inconsistent logo usage, color schemes, and typography across platforms.
Social media posts used stock imagery, diluting brand uniqueness.Outdated Packaging:Labels lacked hierarchy, with cluttered text and low-quality printing.
No alignment with sustainable trends (e.g., recyclable materials).Online Invisibility:Instagram feed had no aesthetic cohesion, resulting in a 1.8% engagement rate.
Website product images didn’t match packaging, confusing customers.
Solutions
Client Testimonial
“Moroccan Digital Hub transformed our brand from ‘just another skincare line’ to a storytelling powerhouse. The packaging alone became a conversation starter—our customers now display it as décor! The 40% sales jump proved that great design is priceless.”
– Youssef Benali, Co-Founder, Atlas Essence Cosmetics